Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/06994_Field_TCUM T559.txt

Text File | 1996-04-10 | 910b | 16 lines

     Art, like games, is a translator of experience. What we
have already felt or seen in one situation we are suddenly given
in a new kind of material. Games, likewise, shift familiar
experience into new forms, giving the bleak and the blear side
of things sudden luminosity. The telephone companies make
tapes of the blither of boors, who inundate defenseless
telephone operators with various kinds of revolting expressions.
When played back this becomes salutary fun and play, and
helps the operators to maintain equilibrium.

     The world of science has become quite self-conscious
about the play element in its endless experiments with models
of situations otherwise unobservable. Management training
centres have long used games as a means of developing new
business perception. John Kenneth Galbraith argues that
business must now study art, for the artist makes models of